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Side-by-side comparison

Toothpaste

The full per-unit breakdown — supermarket vs Amazon AU.

Prices currently similar

The per-unit cost is close between supermarket and Amazon right now.

You can still come out ahead — shop online to unlock digital coupons and accumulate free-delivery credits that make the online option worthwhile even when the sticker price is the same.

Woolies
Colgate
Total Active Prevention Original Toothpaste Value 200g x 2 pack
$2.50
per 100g
Pack price
$10.00
Pack size
400g
Amazon AU
Amazon AU
Colgate
Total Active Prevention Whitening Toothpaste, Original, Fight Tartar
$2.75
per 100g
Pack price
$5.49
Pack size
200g

Tap the Amazon AU tile to buy. We may earn a small commission — your price stays the same.

Want the full reasoning?

I wrote a full article that walks through the maths step by step, including when the supermarket actually wins.

Read the full breakdown →