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Side-by-side comparison
Toothpaste
The full per-unit breakdown — supermarket vs Amazon AU.
Prices currently similar
The per-unit cost is close between supermarket and Amazon right now.
You can still come out ahead — shop online to unlock digital coupons and accumulate free-delivery credits that make the online option worthwhile even when the sticker price is the same.
Woolies
Colgate
Total Active Prevention Original Toothpaste Value 200g x 2 pack
$2.50
per 100g
- Pack price
- $10.00
- Pack size
- 400g
Amazon AU
Amazon AUColgate
Total Active Prevention Whitening Toothpaste, Original, Fight Tartar
$2.75
per 100g
- Pack price
- $5.49
- Pack size
- 200g
Tap the Amazon AU tile to buy. We may earn a small commission — your price stays the same.
Want the full reasoning?
I wrote a full article that walks through the maths step by step, including when the supermarket actually wins.
Read the full breakdown →