Who Gives A Crap vs Quilton bulk: the per-sheet price review

Who Gives A Crap is a popular Australian toilet-paper brand and the product itself is fine. The question this review answers is the one most other reviews skip: how much does a roll actually cost compared to the supermarket benchmark, and is the "switch and save" framing in the marketing supported by the per-sheet maths?

Short version: WGAC costs roughly twice as much as Quilton bulk on Amazon Subscribe & Save. It's not a money-saving switch for your weekly shop, regardless of what the "double-length rolls!" framing implies.

What's actually being compared

For this to be a fair fight, both products need to be doing the same job. So we're comparing:

• A Who Gives A Crap Premium Bamboo 48-roll box, the standard subscription unit. 370 sheets per roll, 3-ply, $84 at full price.
• A Quilton 3-Ply 48-pack on Amazon AU with Subscribe & Save. 180 sheets per roll, 3-ply, $20.70 with the 10% S&S discount applied.

Both are 3-ply. Both are on subscription delivery. Both arrive at your door.

The maths spelled out

• WGAC: 48 rolls × 370 sheets = 17,760 sheets. At $84, that's 47¢ per 100 sheets.
• Quilton: 48 rolls × 180 sheets = 8,640 sheets. At $20.70 with S&S, that's 24¢ per 100 sheets.

The "double-length" claim is real — WGAC rolls are genuinely longer than supermarket rolls. But the marketing implies double-length means better value. It doesn't. Per 100 sheets — the only meaningful comparison — the bamboo is about twice the price.

What about discount codes and bundles?

WGAC offers various promotions to soften this. Their "Bigger Bundle" includes 48 rolls of TP plus 12 boxes of tissues plus 6 rolls of paper towels for $84.80, which they advertise as $106 at non-bundle pricing.

The bundle saves you on the bundle. But the per-100-sheets price of just the TP portion is still in the high 30s to low 40s of cents. Even at the most aggressive WGAC discount I could find — a returning-subscriber promo on a 48-roll box — the per-sheet price doesn't get below about 35¢, which is still 50% more expensive than Quilton bulk.

I can't find a configuration where WGAC actually beats Quilton on per-sheet price. If you find one, I'll update this — happy to be wrong on the specifics. But the structural gap is durable.

Where the marketing crosses a line for me

The issue isn't the price itself — WGAC charges what it charges, that's their call. The issue is the marketing positioning that lands close to a savings claim without actually being one.

"Double-length rolls!" — true, but doesn't mean better value per sheet.
"Lasts the average person a full year!" — true, but a Quilton 48-pack lasts about the same and costs a quarter of the price.
"Made from sustainably sourced bamboo!" — true, but doesn't make it cheaper than supermarket TP.

None of these claims are technically false. But the cumulative impression they create — "buying this saves money" — isn't supported by the per-sheet maths.

The bottom line for your weekly shop

WGAC costs an Australian two-person household roughly $60/year more than Quilton bulk on Amazon Subscribe & Save, for the same toilet-paper job. If cutting your weekly supermarket spend is the priority, buy Quilton bulk on Amazon↗ and put the saved money toward whatever else needs it.

I wrote a longer piece on which premium swaps actually lower household spend in Australia that goes into more detail across categories — bamboo TP, laundry sheets, cleaning tablets, shampoo bars, all the rest. The pattern is consistent: buying durable replacements for disposable items can genuinely save money, but buying premium specialty consumables usually costs more per use, not less. WGAC fits the latter pattern. I won't be subscribing to it for most households.